Aircall
Aircall is a cloud-based phone system offering sales and support teams a fully integrated phone system.
My time at Aircall was one of incredible personal growth. Leaving a life of freelancing and walking into a full-time job meant that my career transition from social work to tech was finally complete.
My time there brought me life-long friendships, amazing work trips to San Francisco, Portland, Paris, Marrakesh (and more!), late nights being scrappy and early mornings setting up conferences. Yes, Aircall is where I fanned my internal flame for User Experience, but it’s also where I learned that I was really, truly capable of chasing my dreams and catching them.
These are some of the projects I’m most proud of from my time at Aircall.
[UX] Proof of Identification
Role: Content Lead (2018 - 2020)
Deliverables
Product updates to comply with new EU regulations on phone systems and identification.
Read product update by Project Manager.
Skills
Customer interviews
Competitor research
Journey Mapping
UX writing & microcopy (Figma)
Notifications, banners, alerts, emails.
Form creation
[MARKETING + UX] Partner Stories & App Ecosystem Revamp
Role: Content Lead (2018 - 2020)
Deliverables:
Monthly partner stories with newly integrated apps.
Creation of net-new pages to highlight new integrations.
Redesign of App Marketplace landing and individual pages.
Creation of Partner Stories page with 17 stories written by me.
Skills:
Customer Interviews | Writing & Editing | Pitching Stories | Research | SEO Optimization | Branding | Drip email campaign | Banner design | Customer interviews |Landing page design (Figma, Contentful)
[MARKETING + UX] Partner Stories & App Ecosystem Campaign
Roles:
Content Lead (2019 - 2020)
Deliverables:
Regularly produced, high-quality content for both the Aircall Blog, and Partner Stories page.
Holiday eCommerce Readiness Quiz (partnered with Gorgias) that led to over 30K leads generated for the 2019 holiday campaign.
Skills:
Customer Interviews | Writing & Editing | Pitching Stories | Research | SEO Optimization | eBook creation & branding | Quiz creation | Lead Generation | Drip email campaign | Banner design
Highlighted Stories
[MARKETING] Rebrand & Marketing Campaign
Role: Content Marketing Specialist (2018)
Deliverables:
Fully-realized marketing campaign spanning US and EU markets (with a focus on NYC & Paris)
Skills:
Content brief execution
Partnering with brand team
Landing page and social media promotion
Brainstorming & synthesis