Aircall

Aircall is a cloud-based phone system offering sales and support teams a fully integrated phone system.

My time at Aircall was one of incredible personal growth. Leaving a life of freelancing and walking into a full-time job meant that my career transition from social work to tech was finally complete.

My time there brought me life-long friendships, amazing work trips to San Francisco, Portland, Paris, Marrakesh (and more!), late nights being scrappy and early mornings setting up conferences. Yes, Aircall is where I fanned my internal flame for User Experience, but it’s also where I learned that I was really, truly capable of chasing my dreams and catching them.

These are some of the projects I’m most proud of from my time at Aircall.

[UX] Proof of Identification

  • Role: Content Lead (2018 - 2020)

  • Deliverables

    • Product updates to comply with new EU regulations on phone systems and identification.

    • Read product update by Project Manager.

  • Skills

    • Customer interviews

    • Competitor research

    • Journey Mapping

    • UX writing & microcopy (Figma)

      • Notifications, banners, alerts, emails.

    • Form creation

[MARKETING + UX] Partner Stories & App Ecosystem Revamp

  • Role: Content Lead (2018 - 2020)

  • Deliverables:

    • Monthly partner stories with newly integrated apps.

    • Creation of net-new pages to highlight new integrations.

    • Redesign of App Marketplace landing and individual pages.

    • Creation of Partner Stories page with 17 stories written by me.

  • Skills:

    • Customer Interviews | Writing & Editing | Pitching Stories | Research | SEO Optimization | Branding | Drip email campaign | Banner design | Customer interviews |Landing page design (Figma, Contentful)

[MARKETING + UX] Partner Stories & App Ecosystem Campaign

  • Roles:

    • Content Lead (2019 - 2020)

[MARKETING] Rebrand & Marketing Campaign

Screen Shot 2021-10-03 at 10.29.08 AM.png
  • Role: Content Marketing Specialist (2018)

  • Deliverables:

    • Fully-realized marketing campaign spanning US and EU markets (with a focus on NYC & Paris)

  • Skills:

    • Content brief execution

    • Partnering with brand team

    • Landing page and social media promotion

    • Brainstorming & synthesis

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